Why Are The Chatbots Considered To Be The Future Of Marketing?

The main mission of a bot is to provide service to people which they actually want to make use of. The best bots are the ones that will harness the micro – decisions consumers go through on an everyday basis and see that as an opportunity to help. It could just be an adjustment in a reservation, getting the shipping information updated for an order or even giving some medical advice, the bots make sure that they provide the best solutions to people when it is most needed, thus using chatbots for marketing is essential.





The bots can be broken down into two categories:
·         Informational bots: they provide the users with a new format in which the content can be consumed. For example, you can subscribe to breaking news alerts based on the habits of your reading.
·         Utility bots: this these can help a user to solve their problems, whatever they might be, through a user – prompted transaction. The example being a shopping bot, which can help you order flowers or buy new clothes.
If you are chatting with a bot, you should feel that you are talking to a human who knows everything. Making use of artificial intelligence will further continue to radically shape the future but a bot should connect with all the current systems so a shared contact record can drive personalization.
Chatbots and marketing are said to go hand in hand.
Here are some benefits of the chatbots, which will help you to understand how it can contribute to your business:
·         Improvement in the customer service: customers might require help while they try to understand which product is best suited for their budget or needs any time of the day. Also, there are times when shoppers might not find what they are on a lookout for this may be because of the navigation issues when they are on your site. Chatbots in marketing can provide assistance in real – time just like a real person when you go to a store. Chatbots are also capable of offering interactive communication where they also ask questions to understand what the real issue is.
·         Monitoring consumer data and gaining insights: chatbots are tools to communicate with the customers. With the help of the feedback collected through some simple questions, you can make improvements to your services and even optimize your websites by adjusting low converting pages. Chatbot for marketing can be used to track purchasing patterns and consumer behaviors by monitoring the user data.
·         Helps in a better lead generation, qualification and nurturing: apart from generating potential customers and notifying the sales teams, a chatbot can also be useful to determine the unqualified leads through identified KPI’s and it will also prevent you to deal with the leads that are time-consuming.

·         An easier approach to the global markets: chatbots are ever ready and they can solve all your customer care problems in various languages and they can do it 24 x 7 and for 365 days a year. This will help your business to scale up. 

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